Introduction:
Alright, let’s talk about one of my favorite styles right now—in-the-box photography! There’s just something ridiculously fun about cramming all that creativity into a literal box. Clients love it, it’s versatile, and it’s a guaranteed crowd-pleaser.
But here’s the deal: to really wow your clients (and yourself), you’ve gotta nail the details. So, I’ve rounded up 10 killer tips to help you elevate your box game and create images that pop off the screen. Let’s dive in, because you’re about to crush this!
1. Pick the Right Box
First things first: you need a solid box to pull this off. I’m talking sturdy, neutral, and clean—no duct tape monstrosities here! A white or light gray interior works best, and if you’re planning to do a lot of these, invest in a custom wooden box or build one yourself.
Josh’s Pro Tip: If portability is a must, go for a collapsible box. Trust me, your back will thank you later when you’re not lugging around something heavier than your camera bag.
2. Keep That Background Spotless
Nobody wants to see wrinkles, cracks, or smudges in your box. A smooth, clean backdrop makes a world of difference. Vinyl backdrops or adhesive paper are perfect for creating a professional look without spending hours in Photoshop.
Josh’s Pro Tip: Stick with white or light neutrals for that clean, modern vibe, but don’t be afraid to experiment with subtle colors if you’re feeling adventurous.
3. Light It Like a Pro
Lighting is EVERYTHING. Soft, even lighting makes your subjects shine (not literally—no one likes shiny foreheads). Use softboxes or umbrella lights at 45-degree angles to your subject to avoid harsh shadows.
Josh’s Pro Tip: Flag your lights to keep them focused on the box. You don’t want light spilling everywhere and stealing the spotlight.
4. Posing = Personality
This is where the fun happens! Encourage your clients to interact with the box—lean on the edges, peek over the top, or dangle a hand outside. For group sessions, plan poses that connect boxes, like passing an object or mimicking a high-five.
Josh’s Pro Tip: When in doubt, go BIG with the expressions and body language. The box might be small, but the energy should be HUGE.
5. Props Are Your Secret Weapon
Props can take your box sessions from “meh” to chef’s kiss. Use simple, meaningful items like balloons, books, or seasonal decor. Just don’t overdo it—one or two props per box keeps the focus on your subject.
Josh’s Pro Tip: Match props to your client’s vibe. Branding shoot? Use office tools. Family session? Bring heirloom toys. It’s all about making it personal.
6. Consistency Is Key
You’ve got a grid to fill, so consistency is non-negotiable. Use a tripod to lock in your framing and keep your camera settings (exposure, focus, white balance) steady.
Josh’s Pro Tip: Mark your box placement on the floor with tape so it doesn’t move mid-shoot. A wobbly box = hours of editing you didn’t ask for.
7. Plan Ahead for Editing
Editing starts before you even press the shutter. Visualize your final grid, and make sure you shoot extra poses to cover all your bases. Leave a little negative space in each shot—it’s easier to crop than to fix cramped compositions later.
Josh’s Pro Tip: Use sticky notes or a quick sketch to plan your grid. It’s simple, but it’ll save you SO much time when it’s editing o’clock.
8. Ace That Grid Composition
The final grid is what people swoon over, so it’s gotta be perfect. Use a PSD template (grab mine for free—wink, wink) to make sure everything aligns just right. Watch out for limbs or props sneaking outside the box unless it’s intentional.
Josh’s Pro Tip: Classic 3x3 grids are a win, but don’t be afraid to experiment. Asymmetrical layouts or 4x4 grids can add some extra spice to your work.
9. Keep the Energy Up
Happy clients = amazing photos. Play some music, crack a joke, and show them a few shots on your camera screen to boost their confidence. Make it fun, and the results will speak for themselves.
Josh’s Pro Tip: For kids or shy clients, have some goofy prompts ready, like “Pretend you’re a superhero!” or “What’s the silliest face you can make?” It works EVERY time.
10. Go Above and Beyond Want clients to rave about you? Throw in a little bonus. Whether it’s a GIF of their box transitions or an extra collage, those unexpected touches leave a lasting impression.
Josh’s Pro Tip: Deliver faster than expected. Nothing says “professional” like showing up ahead of schedule with work that blows their minds.
Conclusion
Boom! Now you’ve got everything you need to crush your in-the-box sessions. Whether you’re just getting started or leveling up your game, these tips will help you create stunning, personality-packed images that your clients will love.
If you’re ready to dive even deeper into your photography journey, check out the PhotogNation Learning Club. It’s where photographers like you hang out, learn, and grow together.
And hey, if you try any of these tips, I’d love to see your work! Tag me on social or drop me a message.
Let’s keep the inspiration flowing.
Now go grab that camera, set up your box, and make some magic! 🎉
Also if you haven't seen it yet, here is my full Youtube video on how i built, lit, shot, and edited the photo above!
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